Three decisions worth making this week
Cadence only speaks up when it can name the money. Every recommendation shows the evidence it used and the action it would take, and nothing runs without your approval.
Your lapsed win-back is hurting the whole domain
Win-back · 12 months has a 0.92% unsubscribe rate and a 2.1% bounce rate — four times your account average. Sending it again this month is likely to drag inbox placement on your revenue campaigns.
Browse abandonment is under-sending on mobile
68% of browse-journey entrants open on mobile, but the second email renders below the fold on iOS Mail. Moving the product block above the hero copy lifted click rate by 3.1pp in a similar test.
VIP segment is over-mailed
Contacts in VIP · LTV over £400 received 11 sends in the last 30 days against a frequency cap of 8. Engagement is still strong but open rate has slipped 4.2pp month over month.
Ask Cadence
Answers use your data, never a generic model guess
Running quietly
AI features already on
- Send-time optimisation+2.1pp open rate
- Subject-line coachUsed on 4 of 6 sends
- Sunset automation1,102 contacts retired
- Revenue forecast£71k projected for August