Everything you have sent, and everything queued
Rates are calculated on delivered mail. Revenue uses a 5-day click window so numbers here match your store reports.
| Campaign | Audience | Recipients | Open | Click | Revenue | Status | ||
|---|---|---|---|---|---|---|---|---|
A Autumn Collection — Early Access Your early look at Autumn (48 hours only) · Broadcast | Fernwood Customers Engaged 90d · Purchased ≥1 | 24,810 | 43.8% | 6.2% | £48,720 | sent 4 Aug | ||
B Back in stock — Merino Crew The Merino Crew is back (and it goes fast) · Automated | Fernwood Customers Viewed product · Not purchased 30d | 6,140 | 52.8% | 11.6% | £31,450 | sent 1 Aug | ||
T The Journal · No. 08 How a waxed jacket earns its patina · Broadcast | Newsletter All subscribers | 38,420 | 36.0% | 3.4% | £9,120 | sent 28 Jul | ||
A/B End of Season — Subject line test A: Final markdowns inside / B: 30% off, until Sunday · A/B test | Fernwood Customers Engaged 180d | 19,200 | 43.0% | 7.5% | £62,310 | sent 21 Jul | ||
F Field Coat launch Eight years in the making. The Field Coat. · Broadcast | Fernwood Customers VIP · LTV > £400 | 3,980 | — | — | — | scheduled Thu 13 Aug, 08:00 | ||
T The Journal · No. 09 No subject line yet · Broadcast | Newsletter All subscribers | 38,610 | — | — | — | draft Edited today | ||
W Win-back — lapsed 12 months It has been a while. Here is £15. · Automated | Fernwood Customers Lapsed 365d | 5,210 | — | — | £4,180 | paused 6 Aug | ||
P Post-purchase — Care & sizing Looking after your order · Automated | Fernwood Customers Purchased 3d ago | 1,240 | 48.8% | 7.5% | £1,980 | sending 65% delivered |