41,280 people, and what they are worth
One contact record per person across every list. Segments are live queries — they recalculate before every send, so nothing goes out on stale data.
38,914
94.3% of all contacts
1,842
Never billed, never mailed
524
Hard bounces and spam traps
+2,140
Forms 62% · checkout 31%
Segments
Live segments recalculate hourly and before each send
| Segment | Contacts | 30d growth | Open rate | RPR | Type |
|---|---|---|---|---|---|
VIP · LTV over £400 Repeat buyers who drive a third of revenue on 6% of the list. Lifetime value is greater than £400Orders is at least 3Last opened within 120 days | 3,980 | +4.1% | 61.4% | £5.80 | live |
Engaged 90 days Opened or clicked in the last quarter. Default safe-send pool. Opened or clicked within 90 daysSubscription is Subscribed | 24,810 | +2.3% | 47.9% | £1.98 | live |
Browsed, did not buy Product view in 30 days with no order. Feeds the browse journey. Viewed product within 30 daysPlaced order not within 30 days | 6,140 | +11.7% | 52.7% | £5.17 | live |
Lapsed 365 days Suppressed from broadcasts. Win-back only, capped at one send a month. Last order is before 365 days agoUnsubscribed is No | 5,210 | -1.4% | 29.0% | £0.82 | live |
Field Coat waitlist Frozen list captured from the waitlist form in June. Source is Field Coat waitlist form | 2,184 | 0% | 68.2% | £9.40 | static |
Tags
Facts you assert about people
- Wholesale412
- Repair club1,866
- Attended pop-up743
- Gift buyer2,290
- Menswear18,420
- Womenswear16,110
- Newsletter only9,840
Growth sources
Last 30 days
- 10% welcome pop-up+1,204
- Checkout opt-in+662
- Footer signup+198
- Field Coat waitlist+76
Contacts
Showing 12 of 41,280 · sorted by recent activity
| Contact | Status | Tags | Source | Orders | Lifetime value | Last activity |
|---|---|---|---|---|---|---|
Elena Rossi elena.rossi@gmail.com · Milan, IT | Subscribed | WomenswearRepair club | Checkout opt-in | 9 | £1,284 | Clicked · 2h ago |
Daniel Achebe d.achebe@outlook.com · London, UK | Subscribed | MenswearGift buyer | Footer signup form | 4 | £642 | Opened · yesterday |
Sofia Lindgren sofia@lindgren.se · Malmö, SE | Subscribed | Womenswear | Pop-up · 10% welcome | 3 | £398 | Ordered · 3d ago |
Tomás Ferreira tomas.f@proton.me · Porto, PT | Subscribed | Newsletter only | Field Coat waitlist form | 0 | £0 | Joined · 5d ago |
Amara Blake amara.blake@icloud.com · Bristol, UK | Subscribed | WomenswearAttended pop-up | Pop-up · in store iPad | 14 | £2,140 | Clicked · 4d ago |
Henrik Vos h.vos@vosatelier.nl · Utrecht, NL | Subscribed | Wholesale | Sales team import | 21 | £5,820 | Opened · 6d ago |
Priya Nair priya.nair@gmail.com · Dublin, IE | Unsubscribed | Newsletter only | Footer signup form | 2 | £214 | Unsubscribed · 12d ago |
Marc Dubois marc.dubois@free.fr · Lyon, FR | Subscribed | Menswear | CSV import · 2024 archive | 0 | £0 | No opens · 214d |
Ines Möller ines.moeller@web.de · Hamburg, DE | Cleaned | — | Checkout opt-in | 1 | £96 | Hard bounce · 21d ago |
Jonah Whitfield jonah@whitfield.studio · Glasgow, UK | Subscribed | MenswearRepair club | Checkout opt-in | 5 | £780 | Clicked · 8h ago |
Chloe Bertrand c.bertrand@gmail.com · Brussels, BE | Non-subscribed | Gift buyer | Guest checkout | 1 | £152 | Ordered · 40d ago |
Rafael Costa rafa.costa@gmail.com · Lisbon, PT | Subscribed | Menswear | Pop-up · 10% welcome | 3 | £431 | Opened · 11d ago |