Monday, 10 August

Good morning, Nadia

Email drove 31% of store revenue this month. One journey needs a decision before Thursday's launch.

Attributed revenue

£235,070+18.4%

1,275 orders · £184 AOV

Revenue per recipient

£1.73+6.1%

Benchmark £1.42 for retail

Open rate

40.9%+2.2%

Benchmark 38.2%

Click rate

5.6%−0.4%

Benchmark 4.1%

Attributed within a 5-day click window, 1-day view window

Revenue Emails sent

Ranked by revenue at risk

Your lapsed win-back is hurting the whole domain
Protects ~£61k of monthly campaign revenue
Browse abandonment is under-sending on mobile
Est. +£4,100 per month
VIP segment is over-mailed
Retention risk on 3,980 contacts

Next 7 days, all senders

Weekly, deduplicated by contact

Week 31 spike is the End of Season test. Unsubscribes rose in week 30 — the Journal send to the full list.

Revenue per recipient by segment

VIP is 6% of the list and 34% of email revenue. The waitlist converts best of all — worth its own launch flow.

Rates are on delivered, not sent

Autumn Collection — Early Access Engaged 90d · Purchased ≥1	24,488delivered	43.8%open	6.2%click	£48,720£1.99 / recipient
Back in stock — Merino Crew Viewed product · Not purchased 30d	6,088delivered	52.8%open	11.6%click	£31,450£5.17 / recipient
The Journal · No. 08 All subscribers	37,890delivered	36.0%open	3.4%click	£9,120£0.24 / recipient
End of Season — Subject line test Engaged 180d	18,944delivered	43.0%open	7.5%click	£62,310£3.29 / recipient

Rolling 30 days

Deliverability scoreStrong

Complaint rate 0.021%Cap 0.08%

Bounce rate 0.94%Cap 2%

Contacts under cap41,280 / 50,000

Everything your team changed