pausedNot sent yet· Theo Lindqvist

Win-back — lapsed 12 months

Subject: It has been a while. Here is £15.

Revenue

£4,180

34 orders · £123 AOV

Open rate

29.0%−9.2%

1,480 unique opens

Click rate

4.2%+0.1%

14.3% of openers clicked

Revenue / recipient

£0.82

Benchmark £1.42 retail median

Unsubscribes

0.92%

47 people · 3 complaints

72 hours after send. Apple Mail Privacy Protection opens are excluded.

61% of all opens landed in the first four hours. A follow-up to non-openers is worth roughly £752 based on your last three resends.

What actually reached an inbox

98.7% inbox placement across Gmail, Apple and Outlook seed accounts. No spam-folder hits detected.

Share of opens by client