Campaigns
sendingSent 10 August at 06:00· Nadia Okafor
Post-purchase — Care & sizing
Subject: Looking after your order
Revenue
£1,980
17 orders · £116 AOV
Open rate
48.8%+10.6%
396 unique opens
Click rate
7.5%+3.4%
15.4% of openers clicked
Revenue / recipient
£2.44
Benchmark £1.42 retail median
Unsubscribes
0.25%
2 people · 0 complaints
Opens and clicks over time
72 hours after send. Apple Mail Privacy Protection opens are excluded.
61% of all opens landed in the first four hours. A follow-up to non-openers is worth roughly £356 based on your last three resends.
Delivery
What actually reached an inbox
- Sent1,240 · 100.0%
- Delivered812 · 65.5%
- Opened396 · 48.8%
- Clicked61 · 7.5%
- Bounced9 · 0.7%
98.7% inbox placement across Gmail, Apple and Outlook seed accounts. No spam-folder hits detected.
Where it was read
Share of opens by client
- Apple Mail (iOS)42.1%
- Gmail (mobile web)24.6%
- Gmail (desktop)14.2%
- Outlook11.4%
- Everything else7.7%