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sentSent 1 August at 14:30· Nadia Okafor

Back in stock — Merino Crew

Subject: The Merino Crew is back (and it goes fast)

Send to non-openers
Revenue
£31,450

268 orders · £117 AOV

Open rate
52.8%+14.6%

3,212 unique opens

Click rate
11.6%+7.5%

21.9% of openers clicked

Revenue / recipient
£5.17

Benchmark £1.42 retail median

Unsubscribes
0.18%

11 people · 1 complaints

Opens and clicks over time

72 hours after send. Apple Mail Privacy Protection opens are excluded.

61% of all opens landed in the first four hours. A follow-up to non-openers is worth roughly £5,661 based on your last three resends.

Delivery

What actually reached an inbox

  • Sent6,140 · 100.0%
  • Delivered6,088 · 99.2%
  • Opened3,212 · 52.8%
  • Clicked704 · 11.6%
  • Bounced52 · 0.8%

98.7% inbox placement across Gmail, Apple and Outlook seed accounts. No spam-folder hits detected.

Where it was read

Share of opens by client

  • Apple Mail (iOS)
    42.1%
  • Gmail (mobile web)
    24.6%
  • Gmail (desktop)
    14.2%
  • Outlook
    11.4%
  • Everything else
    7.7%