Campaigns
sentSent 28 July at 07:15· Priya Raman
The Journal · No. 08
Subject: How a waxed jacket earns its patina
Revenue
£9,120
78 orders · £117 AOV
Open rate
36.0%−2.2%
13,650 unique opens
Click rate
3.4%−0.7%
9.4% of openers clicked
Revenue / recipient
£0.24
Benchmark £1.42 retail median
Unsubscribes
0.37%
142 people · 9 complaints
Opens and clicks over time
72 hours after send. Apple Mail Privacy Protection opens are excluded.
61% of all opens landed in the first four hours. A follow-up to non-openers is worth roughly £1,642 based on your last three resends.
Delivery
What actually reached an inbox
- Sent38,420 · 100.0%
- Delivered37,890 · 98.6%
- Opened13,650 · 36.0%
- Clicked1,289 · 3.4%
- Bounced530 · 1.4%
98.7% inbox placement across Gmail, Apple and Outlook seed accounts. No spam-folder hits detected.
Where it was read
Share of opens by client
- Apple Mail (iOS)42.1%
- Gmail (mobile web)24.6%
- Gmail (desktop)14.2%
- Outlook11.4%
- Everything else7.7%