Campaigns
sentSent 4 August at 09:00· Theo Lindqvist
Autumn Collection — Early Access
Subject: Your early look at Autumn (48 hours only)
Revenue
£48,720
412 orders · £118 AOV
Open rate
43.8%+5.6%
10,730 unique opens
Click rate
6.2%+2.1%
14.1% of openers clicked
Revenue / recipient
£1.99
Benchmark £1.42 retail median
Unsubscribes
0.29%
71 people · 6 complaints
Opens and clicks over time
72 hours after send. Apple Mail Privacy Protection opens are excluded.
61% of all opens landed in the first four hours. A follow-up to non-openers is worth roughly £8,770 based on your last three resends.
Delivery
What actually reached an inbox
- Sent24,810 · 100.0%
- Delivered24,488 · 98.7%
- Opened10,730 · 43.8%
- Clicked1,518 · 6.2%
- Bounced322 · 1.3%
98.7% inbox placement across Gmail, Apple and Outlook seed accounts. No spam-folder hits detected.
Where it was read
Share of opens by client
- Apple Mail (iOS)42.1%
- Gmail (mobile web)24.6%
- Gmail (desktop)14.2%
- Outlook11.4%
- Everything else7.7%