Campaigns
sentSent 21 July at 10:00· Marcus Bell
End of Season — Subject line test
Subject: A: Final markdowns inside / B: 30% off, until Sunday
Revenue
£62,310
517 orders · £121 AOV
Open rate
43.0%+4.8%
8,145 unique opens
Click rate
7.5%+3.4%
17.4% of openers clicked
Revenue / recipient
£3.29
Benchmark £1.42 retail median
Unsubscribes
0.31%
58 people · 4 complaints
Opens and clicks over time
72 hours after send. Apple Mail Privacy Protection opens are excluded.
61% of all opens landed in the first four hours. A follow-up to non-openers is worth roughly £11,216 based on your last three resends.
Delivery
What actually reached an inbox
- Sent19,200 · 100.0%
- Delivered18,944 · 98.7%
- Opened8,145 · 43.0%
- Clicked1,420 · 7.5%
- Bounced256 · 1.3%
98.7% inbox placement across Gmail, Apple and Outlook seed accounts. No spam-folder hits detected.
Where it was read
Share of opens by client
- Apple Mail (iOS)42.1%
- Gmail (mobile web)24.6%
- Gmail (desktop)14.2%
- Outlook11.4%
- Everything else7.7%